We would like to acknowledge the following contributors to this month’s STAE issue.
The Sterling Creations accessibility team, Jeff N Marquis and Kerry J Harrison who are our resident business consultants, Scott Savoy our managing editor, Christian Robicheau our assistant editor, and Donna J Jodhan our president.
We are especially delighted to have both Jeff N Marquis and Kerry J Harrison as part of our magazine staff and as our resident business experts because of their in depth knowledge and expertise as special needs business consultants. Both Jeff and Kerry have written many articles and they released their last hot selling book called “Untapped Wealth Discovered.” This book was released in mid August 2005 and it has already begun to fulfill promises of being dynamite, explosive, and seismic and we are very sure that many of you will find it extremely valuable, useful and informative. Both the U.S and British governments have already given their blessing to this book and several business experts have also jumped on the band wagon. Marquis and Harrison are off to a flying start.
We believe in this book because it is unique in that it can help you to get back on your feet if you suddenly find yourself without a job, if you are looking for ways to put money away for your kids’ education, or if you need extra income to help you live more comfortably. The beauty about this book is that it is based solely on realities and logic and not on those fool hardy get rich quick schemes and false and empty promises.
Here are just a few quotes from some U.S government officials and experts to peak your interest.
“Block buster material. This book has the potential to change the way we reduce our costs, increase our revenues, expand our customer base, and stay ahead of our competition.”
“If you are looking for safe ways to protect the future of you and your kids then you should pick up a copy of Untapped Wealth Discovered.”
“Marquis and Harrison have affectively provided their readers with logical and common sense ways to generate and create business ideas that will work because they are based on markets that exist. Moreover these markets are going to be around for a very long time to come.”
“This book is meant to help the little guy. It’s a book for almost everyone. The woman, the entrepreneur, the small business owner, and even the retiree and the college student.”
“If you want to avoid those get rich quick schemes and keep your money safe then Untapped Wealth Discovered is an absolute must read for you.”
Here is what some readers have to say about "Untapped Wealth Discovered."
From Kelly Strasberg vice president of a mid sized computer company in San Francisco: "As a woman I am really impressed to see that these authors truly understand our plight in the business world. They acknowledge that there is indeed a glass ceiling for women and they show us how to deal with it in a positive way."
From Mark Gregory a foreman who unexpectedly lost his job at a GM plant in Michigan in 2005: "It's so hard to know what to do when you suddenly find yourself without a job but this book has helped me to deal with things and turn my life around in a very quick time. I'm back on my feet and making very good money. Enough to be the bread winner once more."
From Rick Stone a small business owner in Washington DC: "This is the first book that I've come across where the authors don't even mention a single thing about getting rich quickly. Instead, they talk about ways to take advantage of niche markets, lucrative opportunities, and rising demand."
From Melissa Goldatt a stay at home mom in Baltimore Maryland: "I like this book because it presents fresh new approaches to creating your own employment. It also helps you to evaluate yourself and that's important to me because I am seriously thinking of getting into some kind of business to earn some extra income to help out around the house and I don't want to do something new without first examining all of my options."
From Chris Farrell a retired banker in New York: "I wasn't sure what I would be reading when I bought a copy of this book but I'm sure glad that I did. If anyone is seriously looking to develop a business then this is the book for you. Marquis and Harrison have truly captured the essence of some very important trends and they talk about using these trends to build safe and sound businesses. Something that most of my colleagues should be thinking of before they retire."
From Laura Peterson a professor in business studies in London England: "I'm glad to see that someone is finally paying attention to women in the business world. After reading this book I am convinced that women can have more than a better chance of being successful in their own businesses."
From Pierre LaPage a recent graduate in Montreal Canada: "I was just browsing Amazon when I came across "Untapped Wealth Discovered" and the cover looked interesting enough so I bought it because it did not cost too much. It's cool! It has some very interesting techniques. It does not BS you into false hope and the authors don't try to fool you with big terms and cute phrases. No smoke screens here."
The second edition of “Untapped Wealth Discovered” was released on April 28 and the excitement is already building at break neck speed as these two authors have already been booked solid for the next year in promotional appearances across North America, Britain, and Europe.
The second edition comes as a result of tremendous demand from both readers and clients as well as from the American, British, and Canadian governments. The first edition sold over 50,000 copies in just six months and the experts are openly predicting that the second edition will probably sell well over a quarter million copies within the first year.
Mr. Marquis is a motivational speaker and a highly paid consultant to both the U.S and British governments. He has over 20 years of special needs business consulting and is absolutely delighted to be co-authoring “Untapped Wealth Discovered” with Ms Harrison. His time is filled with speaking engagements, consulting, and traveling around the world to help set up new ventures.
Ms Harrison also has over 20 years in the special needs business-consulting field and her expertise is constantly in demand and among other things she works as a consultant to the U.S government, she is a motivational speaker, and she finds time to work on other projects for large corporate clients, small businesses, and even entrepreneurs.
These two are indeed an unbeatable combination and if you’d like them to help you keep up to date with up to the minute news then you should visit www.untappedwealth.com and check out the business desk. There you will find daily postings by Jeff, Kerry, and their fellow consultants and you can view all of this at no charge.
If you are looking for easy ways to keep abreast with news flashes, news from off the wires, and important developments and trends in the business world then the business desk is definitely for you.
Ask the expert WGBH guidelines November 2006 By the Sterling Creations accessibility team
Hello! This month we’d like to focus in on some news coming out of the WGBH organization. For those of you who don’t know too much about WGBH: This organization has been heavily involved in the accessible digital media arena for many years now and they have been mainly responsible for bringing descriptive video technology to the forefront as well as having a hand in making web media more accessible. In addition, they continue to be heavily involved in making distance education on the Internet more accessible to special needs students. Descriptive videos are now very much a part of our film industry today as more and more movies and videos are being made accessible to special needs persons through such things as close captioning and descriptive announcements and commentaries. We chose this article because we believe that it focuses in on the work that is presently being done in these areas. We hope that our readers find it interesting.
Free Guidelines from WGBH - Create Accessible Digital Materials
By Mary Watkins
Esight Community News, USA, July 24, 2006
Guidelines for Creating Accessible Digital Media Published by WGBH
Boston, MA (July 2006). The WGBH National Center for Accessible Media
(NCAM), a division of public broadcaster and access technology pioneer WGBH
Boston, announces publication of "Accessible Digital Media: Design
Guidelines for Electronic Publications, Multimedia and the Web."
These guidelines, providing step-by-step solutions for making a variety of
electronic media accessible to users with sensory disabilities, are now
Business commentary Universal design November 2006 By Jeff N Marquis and Kerry J Harrison
Hello there! We hope that all is well with you out there and this month we’d like to zoom in on an article that talks about making appliances more accessible to everyone. Especially so in light of a rapidly aging population. Universal design, if it indeed succeeds, stands to benefit so many of us not just our aging population, seniors, or special needs persons. Universal design will benefit all of us if it is allowed to develop and flourish. As a matter of fact, universal design could very well make it easier for manufacturers as well.
We also hope that this article will help to spark the imaginations of you aspiring entrepreneurs because make no bones about it! The future belongs to anyone or any business that is able to satisfy the needs and demands of those consumers who are seniors, special needs consumers, plus a rapidly aging population.
See you next month.
Universal design: It does get easier
By STACY DOWNS
Kansas City Star, Missouri, September 24, 2006
Better designs serve aging consumers and those with disabilities.
When shopping for an appliance, the typical considerations are energy
efficiency, affordability, attractiveness and size. But today's consumers
and manufacturers are placing equal importance on another consideration:
Ease of use.
They are looking beyond today, too, and considering how easy the appliance
will be to operate when the consumer ages or becomes disabled. Some
appliances, after all, have a life span of 20 years of more.
Jan Jasper of Liberty recently bought a stove with front-mounted control
knobs, which eliminate the need to reach over hot burners. Her old stove had
controls in back.
"It's so much easier to use," said Jasper, who has multiple sclerosis and
uses a cane and wheelchair. "I don't have to worry about burning myself."
Jasper thinks her new stove also would be useful for her mother-in-law, who
is short.
Universal design, meets the needs of people with diverse physical abilities,
meets the Americans With Disabilities Act standards. The percentage of
Americans older than 50 is growing, and as the population ages, universal
design becomes more important.
"People probably won't notice they have a product with universal design
features, but they'll use it in a way that's more effortless," said Marc
Hottenroth, industrial design leader for GE, a company that has made more
appliances with easy-to-use features in recent years. He says many older
appliances were poorly designed.
Migette Kaup, associate professor of interior design at Kansas State
University in Manhattan, cited several appliance features that are difficult
for people to use. A person using a wheelchair or cane, for instance, has to
struggle to pull racks in and out of an oven that opens from the top.
Kaup, who teaches universal design in her classes, says some new appliances
are easier to use because of universal design features. "That's refreshing
because upper-body strength is the first thing to go for men and women as
they age," she said.
Dishwasher drawers, Kaup says, eliminate the need to stoop. The drawers,
made by companies such as Fisher & Paykel and Miele, are coming down in
price. New refrigerator drawers have the same advantage, but they're still
too expensive for the mainstream consumer, she says.
More microwaves have bigger numbers and scrolling guides to help people
through the process. People who are visually impaired can get Braille kits
from the manufacturers. Another solution, Kaup says, is placing
raised-number stickers from an office supply store over the controls.
APPLIANCES FOR ALL ABILITIES
DISHWASHERS
Dish drawers or a raised dishwasher are good for no-stoop, no-bend loading.
MICROWAVES
A countertop microwave (instead of a wall-mounted microwave) is best because
it has a landing space for hot dishes and allows access for someone who uses
a wheelchair.
Look for easy-to-read controls.
REFRIGERATORS
A side-by-side, frost-free refrigerator/freezer allows full access for
everyone.
Having a freezer drawer on the bottom is the second best option. It provides
access better than having a freezer on top.
STOVES AND OVENS
Look for a stove with front-mounted controls, which eliminate the need to
reach over burners.
Consider a smooth electric cooktop that allows easy movement of pots and
pans and easy cleanup.
Wall ovens should open from the side and be installed with the middle shelf
at counter height.
WASHERS AND DRYERS
Look for front-mounted controls that can eliminate reaching.
There's no need to stoop with raised platforms for front-loading machines.
Look for drums that are tilted up to prevent excessive reaching.
Source: Kansas State University's universal design checklist
THE SEVEN PRINCIPLES OF UNIVERSAL DESIGN
Equitable use - The appliance should be accessible and appealing to all in
the home.
Flexibility in use - The appliance should allow for both right-hand and
left-hand use, and accommodate people with functional limitations.
Simple and intuitive - The appliance should be easy to understand and use.
Perceptible information - The appliance can accommodate people with impaired
vision. It may have visual or audible cues for easy operation.
Tolerance for error - The appliance has safety features, such as child
locks.
Low physical effort - The appliance controls can be activated with minimal
pressure.
Size and space for approach and use - The appliance is easily accessible to
someone who uses a wheelchair. A tall person wouldn't have to bend or stoop
extremely to use it.
Sources: North Carolina State University Center for Universal Design; GE
Hello there! I hope that everyone is enjoying the fall season and that the forthcoming Christmas holidays is a happy, holy, and enjoyable one.
This month I’ve chosen an article that focuses on the ever present situation of discrimination in the workplace. Discrimination against those employees who are disabled and I am embarrassed to say that this type of discrimination continues to increase and it is doing so among some of our more prominent companies right here in America. Whereas some corporations are definitely doing their best to stamp out discrimination against their disabled employees and against the disabled population, there are others who willfully and deliberately continue to go the other way. I’ll let you be the judge of the following article but my advice to United Airlines is that they should thread extremely carefully. This sort of publicity can only serve to damage their image and their bottom line. Now, you be the judge.
press release: United Airlines, Tommy Bahama Sued For Disability
Discrimination
FOR IMMEDIATE RELEASE: September 28, 2006
CONTACT: Joan Ehrlich, District Director cell (415) 238-0973
William R. Tamayo, Regional Attorney cell (415) 336-8805
(Tommy Bahama) Carmen Flores, Senior Trial Attorney (206) 220-6920
UNITED AIRLINES, TOMMY BAHAMA SUED
FOR DISABILITY DISCRIMINATION
EEOC Says Disabled Employees Were Denied Reasonable Accommodation, Then Fired
SEATTLE The U.S. Equal Employment Opportunity Commission (EEOC)
today filed two lawsuits under the Americans with Disabilities Act (ADA) in
the U.S. District Court for the Western District of Washington, against
companies who failed to accommodate their employees. The EEOC filed suit
against United Airlines on behalf of reservation staff in Honolulu and
Seattle plus a potential class of employees nationwide, charging that the airline's
policy on minimum working hours violated the ADA. The other suit alleged
that clothing manufacturers Oxford Industries, Inc., and Tommy Bahama
Group illegally terminated an employee because of his disability.
According to the EEOC's complaint EEOC v. United Airlines, longtime
employees Maria Lovell and Shelly Kia from United's Honolulu office and
Janet Lawhead from the company's Seattle office were forced out of their
jobs in 2003, when the airline initiated a policy requiring a minimum 30-
hour work week. United required all Reservation Sales and Service
Representatives who could not work the minimum hours to either retire or go
out on leave, and then terminated them when their leave ran out.
Joan Ehrlich, Director of the EEOC's San Francisco District, which oversees
Washington State, said, "These women had worked for United for a long
time from fifteen to almost thirty years. United previously permitted them
to work twenty hour work weeks since the 80's, which helped to
accommodate their various disabilities: multiple sclerosis, DeQuervain's
tendonitis and carpal tunnel, and myasthenia gravis, a muscle condition.
Instead of making a good faith effort to accommodate employees with disabilities as required by the ADA, United implemented a policy that simply
jettisoned long-time workers."
EEOC's other suit EEOC v. Oxford Industries, Inc., and Tommy Bahama
Group, asserts that Tommy Bahama knew when it hired Todd Hiley that he
had difficulty walking and keeping his balance due to a traumatic brain
injury. Hiley initially used crutches and a walker to get around, and later
a motorized scooter. He performed his job well, receiving positive feedback
about his work and attitude. However, in June 2004, when Oxford
Industries, Inc., bought out Tommy Bahama, Hiley's disability came under
constant scrutiny. Finally, in February 2005 after Hiley took a few days
off to undergo a routine medical procedure, he was not allowed to return to work.
Without any solid basis in fact, the company expressed concern that Mr.
Hiley would injure himself on the job, and he was terminated shortly
thereafter.
Regional Attorney Bill Tamayo said, "If Tommy Bahama was concerned that
Mr. Hiley would injure himself, after he had successfully worked for the
company for years, the company should have worked with him to understand
if there was a real problem. Instead, without any basis in reality and only
as a result of its own stereotypical fears, the company fired this hard
working, productive employee."
The EEOC filed the suits only after first attempting to reach a voluntary
settlement through conciliation. The suits seek monetary damages, training
on anti-discrimination laws, posting of notices at the work site, and other
injunctive relief.
Kathryn B. Olson, EEOC Supervisory Trial Attorney in the Seattle Field
Office, said, "The Commission seeks to dispel the myth that workers with
disabilities who need reasonable accommodation are less competent or less
productive than workers without disabilities. Integrating people with
disabilities into the workplace and other aspects of American life -- these
goals of the ADA and the President's New Freedom Initiative truly benefit
business and society."
The EEOC enforces federal laws prohibiting employment discrimination. The
EEOC Seattle Field Office's jurisdiction includes Alaska, Idaho, Montana,
Oregon, and Washington. Further information about the EEOC including its
guidance on disabilities is available on its website at http://www.eeoc.gov.
The president’s feature
How blind therapists see clients
November 2006
Sponsored by Donna J Jodhan
Greetings all! I hope that you like the article that I’ve chosen this month and I would like to thank Michelle Harrington of Ohio for submitting this article to us. I chose this article because it is very close to home for me. I as a visually impaired person can empathize with the points raised in this article and like Michael, my greatest disability is other people’s attitude towards me and those of my friends who are also visually impaired. Hope you enjoy this one and thank you again Michelle.
How Blind Therapists See Clients
Psychotherapy Networker, March/April 2006
"The major disability I have is other people's attitudes toward me," says
Cincinnati, Ohio, therapist Michael Lichstein, who's been blind since
childhood. In fact, blind therapists like Lichstein and Kathie Schneider of
Eau Claire, Wisconsin, don't consider their blindness a limitation, but
rather a fact of their professional lives, with unique pluses. Sighted
therapists rely heavily on visual cues, often looking carefully at faces,
which sighted clients are adept at controlling. "The voice is much leakier,"
says Lichstein. Schneider adds, "People can slap a smile on their face, but
they can't slap a smile into their voice."
What about other visual cues, like shifting eyes and body language? Blind
therapists can tell when clients are looking out the window or at the floor
by the direction of their voice, and they hear the slightest body movements.
"My hearing isn't any sharper than sighted therapists' hearing," insists
Lichstein. "I just pay closer attention." Sometimes, he adds, he feels
shifts in energy.
Guide dogs, deeply attuned to everyone in the office and often described as
the extra therapist in the room, add another advantage. "One of my couples
started to argue," recalls Schneider, "and Carter, who's normally a gentle
soul, started running around the office chasing his tail." When Schneider
explained to her clients that Carter was just trying to manage the anxiety
that had been evoked by their fighting, the couple immediately remarked that
that was exactly how their 3-year-old was behaving at home. Suddenly they
had a better understanding of the effects of their fighting and more
motivation to work in therapy.
Occasionally, blind therapists are hampered by not seeing. After one new
client had left her office, Schneider's secretary remarked what a short
skirt she'd been wearing. "That would have been valuable information for me
to know," said Schneider. But the lack of visual cues generally confers an
advantage. Visual observations may sometimes seem so trivial to sighted
therapists that they don't share them, making observation a one-way process.
Because they have to check out their observations more frequently, blind
therapists quickly heighten clients' awareness of their own processes and
actions. "I'm hugging a pillow for security right now," one client told
Lichstein.
Lichstein and Schneider long ago stopped telling clients on the phone that
they were blind, because everyone still decided to come in. In brief
therapy, say Lichstein and Schneider, their blindness seldom even comes up,
and when it does, it's usually around a concrete issue like whether clients
can send e-mails between sessions, or whether anyone else reads the
therapists' notes. (They can "read" e-mails, and blind therapists' notes are
as confidential as sighted therapists').
Rarely, some clients do decide after a few sessions that they're too
uncomfortable with a blind therapist, but many clients are particularly
intrigued and comforted by working with blind therapists. Sometimes, says
Lichstein, clients attribute to him the kind of all-seeing wisdom
unconsciously associated with blind prophets like Tiresias. Other clients,
both attractive and unattractive, report they feel freed from the tyranny of
being judged by their appearances. That's a reaction psychoanalysts who use
a couch have experienced for years.
Clients not only receive their blind therapists' deep attention, but often,
say Lichstein and Schneider, derive inspiration from them. "Sometimes they
see me as this wounded healer," says Lichstein-a projection, since that's
not how he sees himself-"and they'll figure, 'He's learned to pick his way
through minefields, so I can, too.'"
News and Views
Starbucks diversifying
November 2006
By Christian Robicheau
Hey everyone! This month I’d like to focus in on an initiative being carried out by the Starbucks company. This company is doing lots to improve business for itself and with this in mind they have started such services as: They are selling books, allowing their customers to download music, and they are even offering a wider variety of both cold and hot drinks. Starbucks has over 12000 stores across the U.S and several hundred in Canada. They are even saying that more women, Hispanics, and less educated consumers are starting to flock to their outlets. Starbucks is really making an effort to increase their market share and we should look for more innovations from this company as time goes on. Let us remember too their initiative towards the hiring of more employees with disabilities.
Speaking of the selling of books, I’d like to leave you with a brief article that was sent to me by Chris Hansen of New York. Maybe it would interest you because it seems to be geared towards those who are too busy to read books.
Enjoy and thank you Chris.
Books By Email
By Michael McCarty
The Fred's Head Companion, October 02, 2006
Too busy to read books? Have them delivered to you in small chunks via email.
You spend hours each day reading email but don't find the time to read
books. DailyLit brings books right into your inbox in convenient small
messages that take less than 5 minutes to read. This works incredibly well
not just on your computer but also on a Treo, Blackberry, Sidekick or
accessible PDA of your choice. In the words of Dr. Seuss: Try it, you might
like it!
Simply pick a book, select how often and when you want to receive messages,
and provide your email address. DailyLit does the rest.
Hello there! This month we’ve gathered a few helpful tips for you and we hope that you find them of some use. We enjoyed putting them together so here goes.
Helpful tips for November:
Best times to do your exercises?
Between 5 and 7 pm.
Why? It's when the lungs and muscles are most relaxed, and the metabolism is functioning at its peak.
How to avoid losing your appliances during a thunderstorm?
If during a storm your TV or computer or any electronic appliance goes dark then here's what you need:
Use those handy power bars with circuit breakers. They help to deal with the peaks and valleys of power surges.
How to deal with a urinary or bladder infection?
Drink lots of cranberry juice but please also visit your doctor.
Some info on canaries:
Female canaries don't sing.
Male canaries sing.
You can't tell the sex of a canary for at least the first six months.
Before you take your computer out to the trash:
Don't forget to scrub your drive clean of all data because these days it's what the identity thieves are after.
Accessibility news
Blind passengers get electronic eyes
November 2006
By the Sterling Creations research team
Hello everyone! We in the Sterling Creations research lab are very pleased to turn our attention to Shanghai China and an article that we scooped up from the Internet. It’s always nice to report on good things coming out of China and we hope you enjoy this particular article.
Enjoy the rest of your month.
Blind passengers get electronic eyes
By: Dong Zhen
Shanghai Daily, China, September 21, 2006 A BUS station on the Bund
yesterday became the first in the country to offer audio aid to blind
commuters.
The service is part of a new traffic authority program that will help the
city's blind and partially sighted use public transport.
Five city residents were the first to use the system yesterday, which allows
passengers with special controllers to activate audio warnings as buses pull
into stops. The warnings give users the location of the stop as well as
information on other routes available from the stop and directions.
Other functions tell users waiting at bus stops how long the bus will take
to arrive.
"It would generally take about 10 seconds for the audio information to
finish, so sometimes it could generate a small timing mistake about the
exact distance of the bus, but it's acceptable and helpful to the blind
passengers," said Gu Wei, a deputy manager from the company developing the
system.
Among the estimated 40,000 blind people in Shanghai, more than 8,000 have
applied for and received a permit for taking transit buses for free.
The traffic authorities said they would work with district disabled
associations to send the controllers to blind people.
The controllers will only work with new bus stations fitted with electronic
information systems. The systems are part of an ongoing program being
promoted and constructed in town, starting last year.
Authorities said 34 such electronic bus stations along Siping Road would be
Greetings! This month we have a few readers writing to us. Here are their letters.
From Shayne Creiger of Wisconsin:
I am really interested to learn more about how I can find those travel agencies that specialize in doing tours for seniors. My mom and dad have just retired and are really interested to travel to Europe but they’re afraid to go on their own and want to find a travel agency that can help them to plan their trip and offer door to door service. If anyone knows then maybe they can tell me by writing to this magazine.
From Janis Stone of Chicago:
Hey! I recently bought Untapped Wealth Discovered and I’m really dying to ask these authors if they truly believe that there are opportunities out there for small business women? Boy! I’ve been trying to get on my feet now for the past three years but can’t seem to find a suitable business opportunity.
From Roberto Corsi of Milan Italy:
If anyone is looking for a nice place to visit in the summer where you’re sure to get help if you’re visually impaired, then why not try Milan. It’s a beautiful city, it has lots to see and do, and you won’t be disappointed.
From Mary Lang of London England:
It really bothers me that people don’t understand that we need to have accessible websites on the Net in order to do our online shopping. I’m simply tired of all of this crap that we get every day that it costs too much. Absolute nonsense!
From Karl Vanberg of Aruba:
I am happy to tell you that Aruba is one of the most accessible vacation spots. We have loads of volunteers just waiting for you to visit and they offer free services to assist you to enjoy both day and night activities.
Come soon!
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Notes
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All submissions are reviewed and you will be notified if yours is chosen. If your submission is chosen we will print it upon receipt of payment.
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If you are looking for new business ideas for yourself, your kids, or even a friend then visit www.untappedwealth.com and there you will be treated to a collection of free ideas and information and you will have an opportunity to purchase either a hard or electronic copy of “Untapped Wealth Discovered” written by Jeff N Marquis and Kerry J Harrison. You will also find up to the minute information on the business desk page, a list of very informative articles on some really important strategies on the top business strategies page, plus much more.
